Dice Studio

N.E.mation! 6 – From Fathers to Sons

claudia — Sat, 11 Feb 2012 10:24:30 +0000

Following up from N.E.mation! 5, Dice Studio was appointed to continue with the project for a second year. From concept of the entire digital campaign, design of the theme, development of website and application, to marketing and advertising of the campaign to their target audience.

Campaigns were also launched on Facebook to drive more awareness of N.E.mation! and increase fan base.

Qool Weekend at Quincy Hotel Singapore

claudia — Tue, 31 Jan 2012 08:03:53 +0000

Quincy Hotel Singapore had a Qool weekend promotion and wanted to drive more awareness through sharing of personal experiences online. Influencers with friends and followers of their target group were engaged and had a weekend stay at Quincy Hotel.

To supplement the campaign, a page was added to Quincy Hotel’s page on Facebook. This page showcased the experiences by the influencers and a video of Quincy Hotel’s facilities and activities.

Over three months, more than 100 reservations were received through the immediate call-for-action on the blog posts.

Tag & Win with Star Cruises

claudia — Tue, 10 Jan 2012 10:06:31 +0000

To commemorate Star Cruises 18th Anniversary, they wanted to run a campaign on their fan page in Facebook to drive awareness of their special promotions and increase fan base. Together with their advertising agency, an application was conceptualized and designed to meet the two objectives.

Every Cetaphil’s Woman a Winner

claudia — Sun, 30 Oct 2011 03:00:51 +0000

To change it’s brand perception, Cetaphil launched a campaign to position its products as a fuss-free and effective for busy women. To drive awareness of its products and roadshows, influencers were engaged to share about their experience with Cetaphil and hold a giveaway to their followers.

Launch of LMS Spotlight in Singapore with Beauty Influencers

claudia — Fri, 15 Apr 2011 02:00:57 +0000

To increase awareness of the launch of LMS Spotlights in Singapore, a group of leading beauty evangelists was engaged for a launch to learn more about the technology and benefits of LMS Spotlights. Products were seeded to the beauty evangelists for their use and review.

LMS Spotlight is a range of innovative, luxury skin care products that uses red light therapy, a natural skin treatment that’s clinically proven to help clear spots and mild to moderate acne, fast. On average, one can expect the spots to heal twice as fast as their skin’s natural healing time.

Blog posts with review, instructions on how to use the products and the influencers shared their sentiments after using the products were published.

N.E.mation! 5

claudia — Sun, 10 Apr 2011 03:00:09 +0000

N.E.mation! is a digital animation competition organised by Nexus for youths to express their thoughts on Total Defence. In its fifth year, Dice Studio was appointed as the digital agency for N.E.mation! 5.

Services we provided for N.E.mation! 5 include:

Digital strategy planning and project management
Website concept, planning, development and community management
Proactive engagement with digital influencers
Content production – edms, videos, photos and blog posts
Managed official digital assets on Facebook, Twitter, Flickr and YouTube
Media buys on Facebook, Twitter, Blogs and Forums

Here’s one of the videos produced. More available on N.E.mation! YouTube channel.

Learning about Citibank Credit Cards

claudia — Sun, 03 Apr 2011 06:00:53 +0000

To equip a group of engaged digital evangelists for a series of Citibank campaigns, an engaging and activity-filled dinner event was conceptualized and carried out. Through well-thought games and quizzes, evangelists had fun and learned about the different types of card offerings by Citibank and their benefits.

The engaged digital evangelists shared their knowledge and understanding of Citibank’s card offering with their readers and followers online through their personal network.

Bank Anywhere with Citi Photo Contest

claudia — Sat, 02 Apr 2011 03:38:07 +0000

To consolidate and compile a series of photos and videos to publicize about a photo contest for Citibank on their then to-be-launched Citibank Singapore page in Facebook, a race was conceptualized and carried out with a group of digital influencers that reached the target audience for the contest.

The influencers experienced the features of Citi Mobile, solved clues to the planned locations and took creative photos of themselves using Citi Mobile in different situations. Sponsored posts were also published to drive awareness about the contests.