To consolidate and compile a series of photos and videos to publicize about a photo contest for Citibank on their then to-be-launched Citibank Singapore page in Facebook, a race was conceptualized and carried out with a group of digital influencers that reached the target audience for the contest.
The influencers experienced the features of Citi Mobile, solved clues to the planned locations and took creative photos of themselves using Citi Mobile in different situations. Sponsored posts were also published to drive awareness about the contests.
