To equip a group of engaged digital evangelists for a series of Citibank campaigns, an engaging and activity-filled dinner event was conceptualized and carried out. Through well-thought games and quizzes, evangelists had fun and learned about the different types of card offerings by Citibank and their benefits.
The engaged digital evangelists shared their knowledge and understanding of Citibank’s card offering with their readers and followers online through their personal network.
