To equip a group of engaged digital evangelists for a series of Citibank campaigns, an engaging and activity-filled dinner event was conceptualized and carried out. Through well-thought games and quizzes, evangelists had fun and learned about the different types of card offerings by Citibank and their benefits. The engaged digital evangelists shared their knowledge and [...]
Bank Anywhere with Citi Photo Contest
To consolidate and compile a series of photos and videos to publicize about a photo contest for Citibank on their then to-be-launched Citibank Singapore page in Facebook, a race was conceptualized and carried out with a group of digital influencers that reached the target audience for the contest. The influencers experienced the features of Citi [...]
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